New grass-roots drive scores for Wilson Golf: Club pros beat celebrities in selling to average duffer.(Statistical Data Included)
The nation's biggest trade exposition for golf equipment dealers had just opened earlier this month when crowds began to fill Wilson Sporting Goods Co.'s booth to overflowing. Wilson was the surprise of the show, says Casey Alexander, an analyst with Gilford Securities Inc. in New York, who found

Publication: Crain's Chicago Business

Wilson wants to be a force again in golf market Company to launch new clubs, balls in August, actively promote line
After years of shrinking golf equipment sales, Wilson Sporting Goods hopes to restore the luster of its storied brand with a new product line and aggressive marketing plan. Observers question how Wilson, a major player in racket and team sports equipment, can close the gap with companies that have

Publication: Chicago Sun-Times

Golf: Purple patch wins Deep Red driver; WHERE EAGLES DARE.(Sport)
RED-HOT Colin Martin is enjoying the golf season of his life and it just got better as he became this week's Where Eagles Dare winner. The Glenrothes man has lowered his handicap from two to plus-one after bagging THREE eagles in two rounds, breaking his club's course record. That follows hot on

Publication: Sunday Mail (Glasgow, Scotland)

Tee'd off. (Great Stuff).(Deep Red 365 Driver from Wilson Sports)(Brief Article)(Product Announcement)
The 365cc Deep Red 365 Driver is said to give you a higher launch angle and an extra-large sweet spot. A bulged toe makes for an enlarged sweet spot, moving it toward the toe. The weight pad is deep in the club head, positioned low and back for a lower center of gravity. The Grafalloy ProLite

Publication: Popular Mechanics

Wilson golf biz bogeys; Sales slide as industry revives.(News)
Byline: H. LEE MURPHY Wilson Sporting Goods Co., once the nation's largest maker of woods and irons, has seen its golf division sink into a deep bunker this year, with no easy escape shot at hand. As the rest of the golf club industry enjoys a modest rebound this year after a prolonged slump,

Publication: Crain's Chicago Business

Wilson to swing another golf makeover; Company is planning to aggressively market a new product line
CHICAGO - After years of shrinking golf equipment sales, Wilson Sporting Goods hopes to restore the luster of its storied brand with a new product line and aggressive marketing plan. Observers question how Wilson, a major player in racket and team sports equipment, can close the gap with companies

Publication: Telegraph - Herald (Dubuque)